
Hole In Jean Pocket | Alayna Carter
Fashion and Lifestyle blog created in 2009 featuring outfit posts, products reviews, and interviews with inspirational women

Passion Project (2009 - 2014)
Hole In Jean Pocket was a fashion and lifestyle blog created by my best friend and myself after becoming bored during the summer before leaving for college. Our posts focused on daily outfits, fashion reviews, and inspirational interviews with women known as “broke girls”. We designed and set up our own website, created our own logo, photographed each other and garnered followings on social media. With our tenacity and unique takes, we worked with brands such as Dana Blair and PUMA and was invited to NYFW twice.



